Many years ago, people couldn’t imagine a Friday night without going to Blockbuster and renting a movie. Today, there are some who may read this and don’t even know what Blockbuster is. 

Are we in that Blockbuster moment? Is traditional advertising being phased out? Will we still be buying commercial ads, radio spots or print advertising in the next 10 to 20 years? 

What need would we have for traditional advertising if more companies shifted to becoming their own online “influencer”? 

Why do we use Traditional Advertising?

First, ask yourself why do we use traditional advertising? We use it because they already have the attention of a targeted demographic that you as a business would like to reach. What if you can reach that same demographic on your own?

Social media has been slowly shifting how companies reach their target demographic and now short form video (TikTok, Reels, & YouTube Shorts) is speeding up the process for those businesses that are realizing how beneficial this can be.

Now, this isn’t an easy everyone can do it moment, where you grab your smartphone record a video and your business is INSTAFAMOUS. 

It does take some understanding of… 

(The rest of this article is on Today with Jose)

My name is Jose Rosa. I’m the owner of Speyre Network and several other businesses and projects. I’ve been in the marketing and digital marketing space for over 25 years and want to provide you with as much insight that I can through my blog and email newsletter.

I also run and online blog called Today with Jose, where I am building a platform to help others who have also battled cancer like myself.

I am available for consultation and also for implementing digital marketing strategies in your company or organization.